Friday, April 9, 2010

Jealous rapper M.I.A. Exemplifies the Kanye Effect by Attacking Gaga




The recent comments from “Paper Planes” rapper M.I.A. chastising global pop superstar Lady Gaga for being “a mimic” and not as “weird as she thinks she is or tries to be” are nothing more than jealousy and attempts for publicity. Many critics say the “beefs” make music more interesting and that's the truth. If anything, M.I.A.'s criticisms will only make Gaga even more famous and more popular. Think of it as the Kanye West effect that he applied expertly in transforming Taylor Swift’s pop crossover into a stunning phenomenon.

I never understand why some celebrities or whatever you want to call them make comments that are obviously calculated to generate publicity for themselves, but instead backfire and generate publicity for the subject of their ridicule. Kanye generated public sympathy for country singer Taylor Swift when he meant to discredit her for winning an award he thought his friend Beyonce deserved more by interrupting Swift’s acceptance speech. Kanye’s stunt led to Swift hosting Saturday Night Live and becoming an undeniable phenomenon basically sweeping the 2009 Country Music Awards and 2010 Grammy Awards. It’s telling that Kanye’s stunt did nothing for his career. In fact, it quieted his career
a bit because it just made him seem stupid.

M.I.A. didn’t interrupt a speech, but her comments in NME are definitely meant to discredit Lady Gaga, but she’s not saying anything that anyone hasn’t said before: Gaga is derivative and she doesn’t deny it. Sure, compared to her strange outfits meant to evoke the avant-garde and Pop Art, her music seems tame and is derivative of other artists’ music, but that’s part of who Gaga the artist is. She’s a pastiche of pop culture, from Madonna’s platinum blond hair and dark eyebrows to the '80s Italo-disco/house music influences that dominate her sound, as well as the few Queen-like ballads she throws into the mix. M.I.A. even goes on to say that Gaga “mimics” M.I.A’s quirky rap-style, I guess in reference to Gaga’s spacey rapping on her No. 1 hits “Just Dance” and “Poker Face.”

As one blogger noted, despite all of her fame and success Gaga remains a nice person who seems insanely devoted to her fans. She probably has one of the most loyal fan bases I’ve seen in a long time. She doesn’t trash-talk other artists the way M.I.A. has done. M.I.A.’s comments reek of jealousy. As the famous quote goes “Jealous people poison their banquet and then eat it.”