Tuesday, December 29, 2009

BRITNEY CHANNELS HER TEEN POP PAST ON ‘3’

A platinum-blond Britney in her "3" music video


Britney Spears’ “3” is a feverish piece of electro-pop that is reminiscent of Britney’s virginal pop glory days despite its sexual innuendos. It’s the perfect pop song that sounds more in line with the Britney of ten years ago.

Swedish producer Max Martin provides “3” with a midtempo beat full of skittering synths that’s indistinguishable from any of the electro-pop songs on the radio ranging from Ke$ha to Adam Lambert, but the songwriting is “3”’s saving grace. Swedish songwriter/instrumentalist Shellback (man responsible for those catchy hooks on Britney’s “If U Seek Amy” and Pink’s “So What”) makes lyrical and melodic magic for Britney. Despite not having a muscular chorus that is usually synonymous with Max Martin and Shellback, “3” makes up for it by having a muscular melody.

Since its radio release in September “3” has been marketed as a controversial song about having threesomes and living sinfully, but ultimately “3” is a playful piece of glossy pop that possesses an effervescence closer to Britney’s teen pop past. She may sing rebellious lyrics like, “are you in, living in sin is the new thing,” but her vocal delivery of those lyrics is so peppy and cheerleader-like that the risqué lyrics have no weight. Sure, Britney used to be a Mouseketeer and she’s always sounded a bit Disney, but her last two albums, Circus and Blackout were surprisingly dark and mysterious. The albums sounded like a woman who’s had her share of partying hard and smoking cigarettes, but on “3” Britney sounds chirpy again. On the b-section (which really is a chorus/hook masquerading as a b-section) Britney moves in out of her head, middle and chest voices while singing “are you in, living in sin is the new thing” with a hopefulness on the words “new thing.” Britney even uses 1960s folk groups as sexual euphemisms citing “Peter, Paul & Mary” as a creative way of saying “a threesome.”

Despite its slightly pedestrian beat “3” has a starry-eyed bridge that serves as a period for people to slow their pace of rapid-fire dancing and catch their breath. The twinkling synths and fist-pumping bass are rave-like inspiring a vision of people waving glow sticks in the shadows of a club, and a DJ working the ones and twos. The marching bass winds “3” back up to its elementary chorus full of counting. There’s a sense of power-pop urgency about Britney’s pitched vocal delivery and as is “What we do is innocent” lyric, which sounds like a mantra for a generation or an era; maybe an era past like Britney’s glorious teen pop past back when the Backstreet Boys and ‘N Sync ruled the planet.

Maybe “3” is a sign that Britney’s music will take a brighter, more “innocent” direction. A change of pace might be just what Britney’s music needs.

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