Lady Gaga is releasing merchandise that goes along with her current radio single "Alejandro." The merchandise will be sold on her website www.ladygaga.com/store
The items tie in with the Latin theme of the song "Alejandro" as well as its upcoming video, which will premiere in three days, according to Gaga's announcement during the UK leg of her 2010 Monster Ball Tour.
The items tie in with the Latin theme of the song "Alejandro" as well as its upcoming video, which will premiere in three days, according to Gaga's announcement during the UK leg of her 2010 Monster Ball Tour.
The merchandise consist of four things: an "Alejandro: The Remixes" CD, a Latin Lover T-Shirt, a Lady Gaga prayer candle (like the Guadalupe candles popular in Mexico) and a rose ring. Stuff like this makes me excited. It makes me feel like a kid waiting to open gifts on Christmas morning. This is the genius of Lady Gaga at work. She's an expert at branding. She treats each single she releases as if they're individual popcorn movies that come with their own branding and merchandise, like the Spider-Man movies. Gaga makes her music videos like short films in the vein of Michael Jackson's 1982 spectacle "Thriller." She makes everything she does an event.
The music video is on it's way and should be here Sunday, June 2, since that would be three days from today. The video is directed by Steven Klein who shoots a lot of fashion photography influencd by leather, bondage, S&M in general and vampires. Wow, sounds just like Gaga. Those are all the ingredients for Gaga's current Monster-themed era. One of Gaga's dancers, Mike Silas (the cute Puerto Rican guy with the faux-hawk and the tattoos) said the "Alejandro" video will be seven minutes long. Ooh, the more the merrier. I can't wait.
The song "Alejandro" is currently No. 6 on Billboard's Hot 100 Singles Chart. Not too shabby for a song Gaga's label didn't even want to release.
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